Sacramento Kings add more lasers to make 'The Beam' brighter

Story behind 'Light the Beam' slogan of Sacramento Kings that has become a winning cry: All you need to know

Sacramento Kings spark hope for California city's post-covid revival - The Washington Post

Beam was not lit after the preseason win vs Jazz : r/kings

How Kings victory 'light the beam' energizes Sacramento

Sacramento Kings Governor Reveals Team Has Made Their Laser Beam Even Brighter After Coach Mike Brown's Suggestion - Fadeaway World

Small businesses scoring big points with Sacramento Kings fans with beam-themed goods

Sacramento Kings Governor Reveals Team Has Made Their Laser Beam Even Brighter After Coach Mike Brown's Suggestion - Fadeaway World

Light the Beam: Moksa Brewing Co. sells out Kings-inspired beer

The Beam Effect Comstock's magazine

The Kings have a New Way of Celebrating Wins this Season

The Sacramento Kings' victory beam powering their surprising season, explained

Kings' victory beam labeled a 'place of worship' on Google Maps, complete with comical fan testimonies